Pittsburgh-based boutique agency, ocreations, designed and developed the website for Rockwel Realty. The process began with a kickoff meeting to discuss Rockwel’s goals, to develop a strategy for refreshing the website as well as an initial SEO plan to optimize the newly designed site. The goal of the website was to update the design to be more clean, modern, and easy to use. The website design and website development teams at ocreations were there every step of the process from creating wireframes, to full mockups and designing the demo, through the launch of the new site.
The refreshed Rockwel Realty website is clean, eye-catching, inviting, friendly, and professional. With a responsive design, the website is fully functional across all devices and browsers. Web visitors can search for apartments via property search feature as well as a map, which makes the site very user-friendly. Additionally, there is an opportunity to virtually meet the team at Rockwell Realty with a short video and information about the team – this helps potential renters get to know the rental team on a more personal level. Testimonials from current tenants also add credibility for potential / interested web visitors. Additionally, the refreshed site has a resident resources tab with helpful information for current tenants. The new site also opens up opportunities to start a conversation or schedule a tour with contact forms. With a blog/news section, the site will also frequently be updated with new company updates, industry-related information, and more!
In addition to web design and development, ocreations also handled initial SEO (search engine optimization) for the website to help get the refreshed site noticed by Google and potential residents alike. ocreations performed a competitor keyword research, and developed keyword mapping. The team also set up Rockwel’s Google account for Analytics, Search Console, Tag Manager, and Indexing. All pages of the website were also optimized with Google Page indexing, keyword implementation, internal linking, image optimization and alt tags.
The team at Rockwell Realty is extremely grateful for the team at ocreations that brought our new vision for our website to life! Rockwel Realty looks forward to a continued partnership for future web and other design-related needs.